Our business started with a couple of guys in an apartment selling calling cards (remember those? It was how we made long distance calls before cell phones). We built our business in this apartment with nothing more than a couple of phone lines and a desk.
In 2002, the desk stayed, but the business changed. We moved into a proper office and started selling conference calling. This time, we decided to build our own system, rather than resell from other providers. Building our own product let us make the products better and it also let us customize features for our clients.
As conferencing took off, we found ourselves with employees everywhere and we needed to give them a way to keep all of their projects and correspondence together. We tried a few different things that were out there and then decided we should just build our own. After all, we designed our own conference call system and that worked out pretty well for us.
Now, we use all.pro for a number of things (is everything a number?) and we've made changes based on what we felt was missing or needed more attention.